Creat a Facebook Page

Facebook now has over 1.65 billion monthly active users. There’s a very good chance you’ll be able to reach and connect with your target audience through Facebook.

Start here, Now...

Step 1: Fill out your basic info (Final Step)

Open the following URL to create a page on Facebook:

 https://www.facebook.com/pages/create.php

Once there, you’ll choose one of the following six categories for your

page:

1. Local business or place
2. Company, organization, or institution
3. Brand or product
4. Artist, band, or public figure
5. Entertainment
6. Cause or community

Keep in mind that you can change the category and name later on if needed.

You’ll also have the ability to select category tags to further define what your store sells.

About your page – You get 155 characters to describe your page. This description appears prominently near the top of your Facebook page on both desktop and mobile. Be as descriptive and helpful as possible.

URL – The web address for your store, company, or brand.

Facebook URL / username – You may have the option to choose a custom vanity URL for your page, i.e.
facebook.com/your-name .

(Facebook will ask that you reach 25 fans first before you can unlock a custom Facebook URL )

Profile picture – Upload a main profile picture/icon for your page. This photo will appear as your icon every time you comment on a post or publish in a news feed . Square dimensions are best. Facebook will force rectangular photos to be cropped to squares.

Profile pictures should be at least 180 pixels wide by 180 pixels tall.

The final two steps in the setup process include adding your page to your main Facebook menu (so you can access it quickly and easy each time you log in) and setting up a Facebook ad to promote your new page. These options can be skipped for now.

Step 2: Create an awesome cover image.

A note on ideal Facebook cover photo size and dimensions:
Facebook cover photos appear at 851 pixels wide and 315 pixels tall on Desktop.

Therefore, Facebook cover photo dimensions are 851 x 315px , but only the center 563 x 315px portion of the picture appears on Mobile.

When you upload a cover photo to your page, the photo is added as an update to your timeline. If you edit the description of the photo, you can add a message to the update. Click on the photo to open up the photo viewer, and you’ll notice a link that says “Add a description.”

You can add description, tags, location, and date to your photo. Once you’ve finished, the update to your timeline will be changed to reflect your edits.

Step 3: Fill out your profile completely

Next, you can fill out your profile even more by adding information to your Page Info section. To access this section, click on Settings in the top menu bar on your page, then click Page Info.

Your name and category will be filled in already. Some of the most helpful bits of information to add next might be:

Start Info – You can choose when your company or product was founded, created, started, or launched. This information will appear on the history timeline to the right of your page’s feed and as an update at the very bottom of your main feed.

Address – Enter this if you want people to be able to check in via Facebook when they’re near your place.

Long description & Mission – Add additional details that explain your business or brand even further. This is a great way to go beyond the 155 character description that appears on the main page.

Phone number / Email address – Add additional contact information.

All of these details will appear on the About tab of your Facebook page.

Step 4: Add collaborators to your page

If you plan on sharing your Facebook marketing duties with a team, you’ll want to grant access for various folks and various roles.

Here are the roles that you can choose from:

Admin – Complete and total access to everything (you are an admin by default)
Editor – Can edit the Page, send messages and post as the Page,
create Facebook ads, see which admin created a post or comment, and view insights.
Moderator – Can respond to and delete comments on the Page, send messages as the Page, see which admin created a post or comment, create ads, and view insights.
Advertiser – Can see which admin created a post or comment, create ads and view insights.
Analyst – Can see which admin created a post or comment and view insights.

To add collaborators, go to your page settings and the “Page Roles” section.  You can type in the name of any Facebook friend or person who has liked your page. Alternately, you can type in an email address associated with a Facebook account.

Enjoy !

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